Quick answer: Use one business name, one address format and one phone number on the website, Google Business Profile and every directory in London.
A citation hygiene guide for London and Croydon, Lewisham, Greenwich and Bromley: one name, one address, one phone. This guide is written for businesses in London and Croydon, Lewisham, Greenwich and Bromley.
What NAP is
Name, address, phone. Google uses agreement between sources to decide you are a real London business. a cleaner covering South East London with two spellings of the street looks like two firms.
On the website
Footer, contact page, schema and map embed must match. If you serve Croydon, Lewisham, Greenwich and Bromley, list towns in copy; do not invent extra registered offices.
Directories and old listings
Hunt old Yell, Facebook and Apple listings. A stale number from a previous London shop kills trust. London searchers compare three quotes in under two minutes.
Keep it maintained
Budget Web Design London sets a single source of truth on sites from £150. When you move or change numbers, update the site first, then the profile.
Ask us to audit your citations.
Frequently asked questions
Does a tracking number break NAP?
On ads, maybe. On the organic site and profile, keep the public number stable.
Ltd name vs trading name?
Pick the name customers search. Use the legal name in the footer if they differ.
How fast do citation fixes work?
Weeks, not hours. Consistency has to be crawled.
